Kathmandu— South Korean police raided the headquarters of Starbucks Korea on Wednesday as part of an ongoing investigation into a promotional campaign that drew widespread outrage. The company had advertised large to-go cups called 'tank tumblers' in May, which appeared to reference the violent suppression of pro-democracy protests during the Gwangju Uprising in 1980.

Promotional Campaign Sparks Controversy

In May, Starbucks Korea launched a promotional campaign featuring large to-go cups labeled as 'tank tumblers.' The timing and nature of this promotion coincided with the anniversary of the Gwangju Uprising, a pivotal moment in South Korean history when military forces brutally suppressed pro-democracy protests. At least 165 civilians were killed during the event, making it a deeply sensitive topic for many Koreans.

The promotional cups drew immediate criticism and outrage from both citizens and political figures. President Lee Jae Myung expressed his anger over the incident, which led to widespread protests and boycotts of Starbucks across South Korea.

Investigation and Corporate Response

Following the backlash, Starbucks Korea conducted an internal investigation but admitted that it was unable to compel individuals involved in planning the promotion to hand over their phones. The company stated there was no evidence of wrongdoing found during its inquiry.

Despite this, South Korean police continued their own investigation and raided the headquarters on Wednesday morning. Police told Yonhap news agency they were looking for evidence that executives knowingly trivialized the 1980 massacre.

The incident has led to significant public outcry and political ramifications, with both the chairman of Shinsegae Group and Starbucks Korea's CEO stepping down following a public apology.

(With inputs from DW)

Originally published on abcnews.com.np.