Kathmandu— Neira Tokalija, a Bosnian immigrant living in Sweden, felt a sense of fear when she saw the far-right Sweden Democrats' (SD) campaign posters plastered across Stockholm Central Station. The SD spent about $100,000 on the week-long campaign with slogans like “If you commit crimes, live off benefits, don’t learn Swedish or misbehave, you’re not welcome.” This campaign came weeks before Sweden’s general election on September 13 and has upset minority groups who feel targeted by the party's messaging.

Campaign Details

The SD also ran provocative advertisements on buses in western Sweden that read: “Do you miss Mogadishu? The repatriation grant will help you get home.” This campaign was part of a broader push by the party to normalize its far-right messaging, which has been seen as increasingly mainstream in recent years. About 20 bus drivers with roots in Somalia called in sick in protest against these ads.

Political Normalization

For decades, Sweden’s political establishment had treated the SD as a pariah. However, after the 2018 general election, right-wing parties began to rethink their alliances. In October 2022, four right-wing party leaders signed the Tido Agreement, establishing Sweden's current coalition government. This normalization culminated in May 2026 when Simona Mohamsson, a minister known for her antiracism activism, announced that her party would allow SD to participate in a future government.

Public Reaction

The campaign at Stockholm Central Station and on buses created “bad vibes” among staff and customers. However, some found hope in the public’s response. Angry members of the public sparked heated debates with SD representatives at their stands inside the station, often centered around its views on Islam and support for Israel. These interactions led to increased donations to a charity providing aid to Palestinians in Gaza.

(With inputs from Al Jazeera)

Originally published on abcnews.com.np.